We often hear from our clients that they organised a wonderful event but that attendance was very poor. Organising a B2B and staff event or business incentive trip are just some examples. But how and when do you communicate the upcoming event to the invitees so that they actually attend? The answer is actually quite simple: a well thought out communication trajectory! Performance Improvement has extensive experience in developing and producing multimedia communication trajectories which have led to demonstrable and significant increases in attendance. Transforming the necessary logistic contact opportunities, such as information and registration into motivational communication challenges increases recall value and the value of the event, meeting and/or trip. Furthermore more the timeline to the event or trip is an excellent route for realising the company goals. Not only are company goals realised at the event or trip, but also as part of effective communication prior, during and after the project. Last but not least Performance Improvement also develops conceptual (online) incentive campaigns. A long-term communication trajectory where the target group is challenged to realise exceptional quantitative performance or demonstrate changes in behaviour. |
